Small Business Marketing for Dummies introduces readers coming from a non-business background with the basics to small business marketing. In this 2nd edition, the most current low-cost, high-impact marketing strategies have been added as part of the revision edition.
If you are keen to learn about the different marketing strategies, this book will come in handy in helping you discover how to develop the right marketing strategy. You will learn all about marketing, from identifying and targeting the most desirable market segment through appropriate brand positioning.
You will also learn about how to create effective advertising campaigns in order to generate publicity through word-of-mouth, as well as tap on internet marketing opportunities. Also included are practical tips which new business owners can consider applying. I found the marketing issues highlighted relevant, and the solutions provided by the author highly useful.
Call number: HF 5823 SCH 2005
Written by Angeline Chong Yi Ting