151 Quick Ideas to Get New Customers by Jerry R. Wilson

About the book

There are 151 quick ideas in this book, which are brilliant ideas on getting new customers. The main concept of doing business in this book is “nothing happens until you sell something”. The secret in doing business is to convey your values and benefits, which will help you win new customers.

 

Reader’s Notes

Wow! This book is really practical and very useful to people in the business field. After reading this book, I have a much better understand on a prospective customer’s wants and needs, and how to tailor products and services to fit them.

After reading the 151 quick ideas, you will be armed with a systematic approach that will avoid the stereotypical sales pitches that turn people off. You will learn to move away from the usual mass product-oriented marketing, intrusive sales pitches and cold calling, and go towards a more efficient method in getting new customers.

I think that the most impressive idea is No.82 ”Make them feel safe”. By addressing the customers’ need for safety and security, you will have a higher probability of winning them over. Basically, if you make your customers feel safe, they will have trust in you and your product/service. I feel that this is the basic and most important strategy in getting new business deals.

Human Resource Management by Lloyd L. Byars

In my opinion, this is a very good book about human resource management. The contents are extensive, which include the legal environment, information technology, job analysis and design, human resource planning, how to recruit employees and select employees, employee training, organizational development, career development, wage and salary systems, employee relations and more.  Although they are all quite fundamental, they are detailed and easy to understand. After going through all the chapters, you could at least be able to define human resource management, describe the functions of human resource management, summarize the types of assistance provided by the human resource department, explain the desired relationship between human resource managers and operating managers, identify several challenges currently faced by today’s human resource managers, outline several potential challenges and contributions presented by an increasingly diverse work force, and know in general terms how human resource managers can affect organizational performance.

Business Process Mapping: Improving Customer Satisfaction by J. Mike Jacka and Paulette J. Keller

Interested in Business? Want to further explore this field? If yes, check out “Business Process Mapping” available at the South of the Library and you will find something unexpected in the book.  Why do  I highly recommend this book?

Firstly, process mapping is primary knowledge and necessary tool for before starting comprehensive analysis. It breaks down a broad topic into smaller elements, which will help us to have a full and complete understanding on the topic. So if you want to run a business or analyze the business map, process mapping is key. What’s special about this book? Unlike other books, it isn’t dry and is quite a practical book.  It discusses the entire cycle of business process mapping and links to objectives and measures of success. What’s more, it also covers business risk management. The focus is to improve customer satisfaction, so the holistic approach to transform the flow chart into a customer-oriented business improvement is powerful.

Secondly, examples are given in the different chapters which make understanding easier. Let’s take Chapter 5 for example. It shows clear steps on how to create a map generation. It breaks the unit level to individual level and then action level. Sub-steps are also listed. If you follow the systematic approach, you won’t be confused. And, at the end of the chapter, it summarizes the key analysis points as well.

So why are you still waiting for?  Grab the book and be engaged in the world of business process mapping.

 

Where to find the book?
Call number: HF5415.335 JAC 2009
Location: South

Written by Ma Yuan