Marketing (15th edition) by Pride Ferrell

Do you want to be the next Steve Job? Do you want to successfully market your product and create a strong brand identity? If yes, then you should read this book as it gives you a very strong foundation of marketing and it can guide you in marketing your product with greater success.

This book is strongly recommended to students who are currently studying Marketing. In this book, you will learn most of the concepts in marketing. It leads you from the basic to the intermediate of marketing so that you will not be lost.

The other thing that I like about this book is that the book gives you many case studies to help you understand the concepts. You will find it very interesting how differently companies market their brands. Some of them are very successful, while others are not.

One of the interesting case studies is “McDonald’s Marketing Serves Up Global and Local Profits”. If you are a fan of McDonald’s, you will be interested to find out how the marketing of its brand is so successful and powerful.

Lastly, I hope that those of you who are interested in Marketing would visit RP Library and read this book. I believe you will gain a lot of knowledge about marketing from it.

 

RP Library – South

Book Code: HF 5415 PRI 2010

Written by Che Yan Ru

Grizzly Man (Non-fiction DVD)

“It is known as one of the most remarkable documentaries produced by any filmmaker in recent years” – From J. Hoberman. The New York Times.

One of the reasons why I had been attracted to this documentary is because it was a winner of the Famous Sundance Film Festival Award.

Most importantly, I was impressed when I knew that it was a documentary that talked about grizzly bears ( one of the most dangerous animal on earth) and how a bear lover & expert, Timonthy Treadwell, lost his life due to his passion for them.

The film started with a video record where Timonthy had a face-to-face contact with the bear without any precautionary measure. It showed his enthusiasm and how he forgot about the possible dangers to his own life when he tried to interact with the bears. The film explored the mystical world of the bears and also revealed different views towards Timonthy’s cryptic psycho state. The ending of this film was totally out of my expectation.

Although this file showed that Timonthy was a person who put lots of efforts on promoting protection to the bear species to the society by bringing education to the children in the country, the film had also mentioned that some members of the public had criticized that he was a hypocrite with mental problem due to his extreme ideas.

Indeed, this film had analyzed his psychological profile concisely. It did describe human’s nature and state of human mind in a very different way. Timonthy had shown his mind state unknowingly during the process of filming. He revealed humanity in such a way that we might not have a chance to witness it if he has not been featured in the film. The significance of this film was much deeper and lasting than what I imagined.

Film critics had commented that he had taken down precious scenes where it was impossible for others to achieve the same. The documentary had recorded down several scenes that described the close contact with the bears and Timonthy. It represented the beauty of the nature and described the intricate relationship between humanity and nature. To my sorrow, Timonthy and his girlfriend had lost their lives under a tragedy; the bear who murdered him had been killed too.

Lastly, I would like to comment that this was really an extraordinary documentary show that explored the world through Timonthy’s eye and mind. It is not a film for children under 16 years old. The impact of this film had brought me to a stage of introspection.

Produced by: Werner Herzog Film

Call Number: DVD QL737.C27 GRI 2007
Location: South

Written by Gan Hong Wee

Ruby Programming for the Absolute Beginner by JERRY LEE FORD, JR

This book is relevant for SIT student, especially for DIT, DBIS or DBA.

 This book talks about Ruby, a language program or scripting language. This scripting language unique characteristic compare with another is can be viewed everything that it sees and interacts with an object. Ruby is a good programming for tackling all kinds of small tasks and also can support the development of the most complicated programming tasks.

 Additional information from this book: by Tiobe Software, Ruby is one of the 10 most popular programming languages in the world nowadays. Besides that, Ruby can be run on Windows, Mac OS X, UNIX, Linux and numerous other operating systems. It’s means that user will be able to leverage your programming across a host of different operating system platforms, maximizing the investment in time and effort that user will make in learning Ruby. 

So, the first thing you can release when seeing this book is that it’s the tools to show you the most basic skills and knowledge about Ruby. In more detail, this book will give you information about the basic understanding about Ruby, how can you install Ruby in different operating system. After that, the book will show you Ruby’s scripts, how can you working objects, strings and variables. After you go through this knowledge, you can go to the next step: using conditional logic to create adaptive script, working with loops and collection of data. That’s all of basic information and knowledge or Ruby.

Not only that, this book also include the advanced topic for the one, who want to go deeper, explore more about Ruby. If you willing to study this part, you will be able to working with regular expression, know more about object-oriented programming, debugging, file and folder administration.

All of this knowledge will be include into 10 chapters, which have specific purpose and knowledge for each to show you clearly the basic and advance level of Ruby and also, the powerful of Ruby.

This book can teach user how to become an effective programmer and everyone can learn this because there is no requirement to have previous programming experience.  If user can master of Ruby, he or she will be able to learning about Ruby on rail, a framework to create a website and using it for business of web service.

Ruby programming for absolute beginner is special book, which include a lot of things, which very hard to find compare with another same type books.  During read through this book, reader can see hints provided with tips for doing differently and point out things that reader can do to become a more proficient Ruby programmer. Besides that, the book also have advice on how to stay away from problems, which likely to occur and hopefully saving you the pain of learning them the hard way. Last but not least, you also can find the tricks about Ruby programming to help make you a better and more efficient programmer.

 

Call Number: QA 76.64 FOR 2008

Location: East

 

Written by Nguyen Anh Minh

Movie Review – The Incredibles

Is there anyone who can resist PIXAR movies? This is another movie that I think it is really cool! As it is talking about superheroes that many of us dream about when we were still young! So it started with superhero combating evil, yet some of the misunderstanding causes people to reject superpowers. Thus superheroes now need to hide their identity and camouflage themselves in the crowd and adopt civilian identities. It was heavy-hearted to see those superhero family that need to stop themselves from using superpower on daily basis, and Mr. Incredible need to face the reality by working and lead a mundane life like a normal person.

In addition, there are still a lot of crimes happening every single day, but Mr. Incredible needs to hide his identity and cannot fight for their justice. So the mundane life continues until there is one day where Mr. Incredible loses his insurance job and out of desperate he accepts a secret mission on an island. But this turn out to be Mr. Incredible biggest enemy who is seeking for revenge, Syndrome declare a war with Mr. Incredible. Mr. Incredible soon discovered that, the only way to stop Syndrome from destroying the world is to gather the “super” family power from his wife, and three children. And here comes my favourite part, whereby they used different superpowers of the family to stop Syndrome and then finally made him surrender. And the heroic deeds story of the Incredibles family never ends…….

You can watch a very very tight family bonding that existed in this family, whereby they used different superpowers to protect their family, and when there is a family member in an extremely dangerous situation, the other family members will still go and save them regardless the possibility of losing their life in the process, too. Personally I strongly recommend this movie to all of you because UT 3 is just around the corner, everyone is so tensed up and tried to stuff as much knowledge as possible into our brain. Then after that we all deserved a good rest and this is where “The Incredible” comes into use! Just spend about two hours and it will make you smile from the bottom of your heart!

 

Where to find it?
Call number: DVD PN1997.5 INC 2005
Location: South

Written by Lim Yong Xing

The Elements of Reasoning by David A. Conway, Ronald Munson

Living as a social organism, communicating with other individuals seems unavoidable. In the communication process, it is very likely for arguments to take place and a proper way of reasoning ability is compulsory for producing a good argument, thus generating marvelous concepts or ideas.

This book introduces you to the basic of reasoning ability and provides you with general ideas of constructing proficient arguments. This prominent book guides you from understanding the concept of arguments, evaluating arguments, causal analysis, to identifying fallacies and vagueness in an argument. In addition, it also provides supporting examples for every concepts that it explains, so that readers can comprehend more about what they are exactly reading.

During the process of reading this book, I was reminded of the time I study Cognitive Module in Republic Polytechnic. Throughout this module, I thought that I have understood a lot of concepts in proficient reasoning and arguing, but this book gives a lot more insights about what I have learned. For instance, it imparts the knowledge of using Venn diagrams to create a logical argument, which makes use of categorizing and grouping that comes up with a reasonable conclusion. Before reading this book, I thought that Venn diagrams can only be used in Mathematic lessons, but now I can develop more persuasive arguments by using this concept.

To sum up, this book is greatly useful in shaping a good reasoning ability mindset of us. It gives us a great idea in becoming more matured in cognitive thinking. So, what is holding you back from borrowing the book? Grab it now!

 

Where to find this book?

Location: South Area

Call number: BC 177 CON 2000

Written by Erwin